Marketing a product or service is always a challenge. This article will show you how to convert click throughs into sales.
The readers of your articles are the most highly qualified online. They have taken the time to read what you have to say. So when they are done reading your article and click on your link, you should be sending to a page that will convert them into customers.
This is the most important tip of the article: most people send these highly qualified visitors to their main web page. I call these visitors ?Prime targets? because they are ready to buy your service. The problem is your main website can not be set up for converting these ?Prime targets? into clients. Your main website has to look professional and low key, so everyone who goes there can get information. The main website is not the place to ?SELL? your service.
The selling needs to be done with a ?Direct response? landing page, before they get to your main website. The two step process we use is this: the ?Prime targets? click on the banner ad and are sent to the ?Direct response? landing page (which sells them on your service). Then they click to go to your main website or order page.
Most article writers don?t use a ?Direct response? landing page so they have to live with very low conversion rates. Most of the ?Prime targets? who come to their websites don?t buy.
With a professionally created ?Direct response? landing page, you?ll get as much as 1 out of 8 conversion. I?ve taken everything I know about direct response marketing that works and now I use it to create profitable ?Direct response? landing pages for all kinds of professional clients.
Article marketing does work very well with the process I just outlined.
There are so many positive benefits to using a landing page, I think everyone should add a link to one for better conversion rates.
The readers of your articles are the most highly qualified online. They have taken the time to read what you have to say. So when they are done reading your article and click on your link, you should be sending to a page that will convert them into customers.
This is the most important tip of the article: most people send these highly qualified visitors to their main web page. I call these visitors ?Prime targets? because they are ready to buy your service. The problem is your main website can not be set up for converting these ?Prime targets? into clients. Your main website has to look professional and low key, so everyone who goes there can get information. The main website is not the place to ?SELL? your service.
The selling needs to be done with a ?Direct response? landing page, before they get to your main website. The two step process we use is this: the ?Prime targets? click on the banner ad and are sent to the ?Direct response? landing page (which sells them on your service). Then they click to go to your main website or order page.
Most article writers don?t use a ?Direct response? landing page so they have to live with very low conversion rates. Most of the ?Prime targets? who come to their websites don?t buy.
With a professionally created ?Direct response? landing page, you?ll get as much as 1 out of 8 conversion. I?ve taken everything I know about direct response marketing that works and now I use it to create profitable ?Direct response? landing pages for all kinds of professional clients.
Article marketing does work very well with the process I just outlined.
There are so many positive benefits to using a landing page, I think everyone should add a link to one for better conversion rates.