Lead Generation is Crucial to any MLM or Network Marketing Business.
Over the years it is likely you did some pretty crazy things in order to generate leads. In all likelihood you've done everything from cold calling people from the phone book, leaving business cards inside the self help books in the local bookstore, starting conversations with anyone with a heartbeat, attending every community social gathering, etc?etc?
It wasn?t until I learned the best way to leverage systems that allowed me to multiply my efforts, that I saw a major change in my productivity not to mention growth in business.
One of the things I realized is I wasted a lot of time conversing with people that I had no business talking to about business. I realized that if I was going to move ahead in business, I would have to have a system in place to pre-qualify my prospects before I ever talked to them. This is called sifting and sorting.
I also found out that all of the top earners within the mlm/digital marketing industry used a funded proposal funnel system to monetize their efforts. Which means when someone drops into your sales funnel, you have numerous opportunity?s to offer something of value to them before they leave. This is accomplished through your auto-responders as well as phone conversations and connecting with people.
Some people believe that simply because they've got a online lead generation system set up, they no longer need to grab the phone and connect with people. WRONG! You will always have to talk to people, always. It?s the glue that holds things together.
If you are trying to convince folks that ?your business is the best? or ?your product rocks anything else out there?, your in for a rude awakening. It?s not one size fits all. People are looking for solutions to their problems and if you have only one solution, your destined to be an extremely frustrated marketer.
Imagine yourself as a doctor and you have patients coming to you with an ailment that needs a prescription of some sort. If it your duty to diagnose your patients and provide the best solution to solve their specific problem. You can only find this stuff out by connecting with people on their level. Forget about what you want and begin considering what other people need.
While lead generation systems increase productivity, understand that they're only another tool. You've still got to work. Whether your using Ppc, Blogging, Banner advertising, Content creation, Video Marketing or Press announcments, you've still got to be able to interact with your audience in a way that your providing value rather than merely pushing a service or product. You need to understand that your not dealing with machines, your dealing with peoples lives.
Increasing your own value to society is one of the secrets of the industry. You have to connect before you decide to pull. This is where the attraction marketing comes into play. If you have two magnets and you put the polar opposites near each other, you are going to repel them from each other. Flip one of these around and they will draw themselves together and at that point you can pull.
~Josh Boxer
Over the years it is likely you did some pretty crazy things in order to generate leads. In all likelihood you've done everything from cold calling people from the phone book, leaving business cards inside the self help books in the local bookstore, starting conversations with anyone with a heartbeat, attending every community social gathering, etc?etc?
It wasn?t until I learned the best way to leverage systems that allowed me to multiply my efforts, that I saw a major change in my productivity not to mention growth in business.
One of the things I realized is I wasted a lot of time conversing with people that I had no business talking to about business. I realized that if I was going to move ahead in business, I would have to have a system in place to pre-qualify my prospects before I ever talked to them. This is called sifting and sorting.
I also found out that all of the top earners within the mlm/digital marketing industry used a funded proposal funnel system to monetize their efforts. Which means when someone drops into your sales funnel, you have numerous opportunity?s to offer something of value to them before they leave. This is accomplished through your auto-responders as well as phone conversations and connecting with people.
Some people believe that simply because they've got a online lead generation system set up, they no longer need to grab the phone and connect with people. WRONG! You will always have to talk to people, always. It?s the glue that holds things together.
If you are trying to convince folks that ?your business is the best? or ?your product rocks anything else out there?, your in for a rude awakening. It?s not one size fits all. People are looking for solutions to their problems and if you have only one solution, your destined to be an extremely frustrated marketer.
Imagine yourself as a doctor and you have patients coming to you with an ailment that needs a prescription of some sort. If it your duty to diagnose your patients and provide the best solution to solve their specific problem. You can only find this stuff out by connecting with people on their level. Forget about what you want and begin considering what other people need.
While lead generation systems increase productivity, understand that they're only another tool. You've still got to work. Whether your using Ppc, Blogging, Banner advertising, Content creation, Video Marketing or Press announcments, you've still got to be able to interact with your audience in a way that your providing value rather than merely pushing a service or product. You need to understand that your not dealing with machines, your dealing with peoples lives.
Increasing your own value to society is one of the secrets of the industry. You have to connect before you decide to pull. This is where the attraction marketing comes into play. If you have two magnets and you put the polar opposites near each other, you are going to repel them from each other. Flip one of these around and they will draw themselves together and at that point you can pull.
~Josh Boxer